Services / Marketing
International Press Releases
Get Your Book
Into the Press
Written to newsroom standard and pitched to journalists who cover your subject, in the markets your book is aimed at.
More than "my book is available"
A release works when there is an actual story behind the announcement.
What could be worth announcing
Finding the angle.
New book launch
Author milestone
Award or recognition
Event or appearance
Timely expertise
New territory
What the release contains
Written the way newsrooms read.
Headline
The news in one line.
Lead
Who, what, where and why, up front.
Quote
Your voice, on the record.
Boilerplate
About you and the publisher.
Assets
Cover and author photo where accepted.
Contact
Who a journalist should reach.
How it works
Hook, write, approve, distribute.
01
Find the hook
What is genuinely new or relevant here.
02
Write the story
03
Review & approve
04
Distribute
Important
Distribution and editorial coverage are not the same thing.
What we deliver
Your announcement is written to press standard and made available through the distribution option you have agreed.
What it cannot promise
Journalists and publications decide for themselves what to report. Distribution does not guarantee interviews, reviews or features.
Have news worth sharing?
Let’s turn it into a professionally prepared release.