Services / Marketing
Pre-Launch Marketing
Build Demand
Before Release Day
Pre-orders, early reviewers and a launch team in place before the book is even out.
Give your book a runway
A release should not feel like an announcement made to an empty room.
Your road to release
Five phases.
01
Foundation
Audience, positioning and the campaign calendar.
02
Build interest
Cover reveal, first previews and a growing reader list.
03
Momentum
Advance copies out, early reviews in, pre-orders open.
04
Launch week
Every channel pointed at one date.
05
Keep moving
Reviews, ads and follow-up after release.
Warm up your readers
Reveal the book in pieces, not one announcement.
The hook
Why anyone should care.
The story
What made you write it.
The preview
A taste of what is inside.
The author
Why it had to be you.
Launch-ready
Signed off before release day.
Cover finalized
Description ready
Author bio ready
Creative approved
Sales page live
Calendar approved