Services / Marketing
Advertising Campaigns
Put Your Book In
Front of Buyers
Managed paid campaigns on Amazon, Meta and Google, optimized weekly against real performance data.
Strategy before spend
The goal is not showing your book to more people. It is showing it to the right ones.
Four questions,
answered before launch.
01
Who should see it?
Readers defined by genre, interests and comparable titles.
02
What should they see?
Cover, hook and copy tested before spend scales.
03
Where should the click go?
Amazon, your site or a retailer — decided by the goal.
04
What are we measuring?
Clicks, cost per click and sales where the platform reports them.
Creative built around the book
Made for the placement, not resized into it.
Static
Cover-led, one clear hook.
Banner
Sized for display placements.
Video
Short-form motion and trailer cutdowns.
Copy variants
Different angles, tested against each other.
How a campaign runs
Iterative, not one-and-done.
01
Target
Readers defined by genre, interests and comparable titles.
02
Create
03
Test
04
Optimize
See what the campaign is doing
Only the numbers the platforms report.
Clicks by week
Sample view
W1W8
Illustrative layout — figures are not client data
Impressions
Clicks & CTR
Cost per click
No imaginary audiences. No promises of guaranteed sales. Your ad account stays in your name: we manage it, you own it.